Retail vs. E-Commerce: How Boutique Workers Can Stay Ahead in the Hybrid Retail World
Grab your coffee, bestie — we need to talk about what’s really happening in retail right now . You’ve probably noticed it too, right? One minute, you’re helping a customer in-store who’s holding a designer bag like it’s their newborn baby, and the next, someone online is asking if we can ship the exact same dress to them with free shipping, a discount, and a handwritten note. Welcome to 2025 /2026— where retail and e-commerce are officially dating. And honestly? They make a chaotic but surprisingly good couple. When I Started in Retail… I used to work at a luxury boutique where we treated each dress like a museum piece. The smell of new fabric, the slow jazz in the background, the little rituals before opening — oh, it was a vibe . But I remember when we first launched our “online store.” We thought, how hard could it be? Spoiler alert: very! Suddenly, I wasn’t just a boutique associate. I was a part-time photographer, content creator, live chat therapist, and human track...
